Michelle Balcom, the franchise owner of the Pita Pit in Sydney River, is planning for an early December opening for the restaurant catering to those looking for healthier quick-service options.
Both of her young sons, ages 12 and nine, are active in hockey, soccer and baseball.
For a few years Balcom has contemplated opening her own business. While she was with her family in Prince Edward Island for a hockey tournament, the idea hit as she had a bite of lunch at a Pita Pit franchise.
“It just seemed to be a great fit. When I was inside the Pita Pit in Charlottetown I thought this would go really well over here,” said Balcom.
The Pita Pit, a Canadian-owned chain restaurant, is expected to open in Sydney River in early December.
Balcom, who has a background in marketing and sales, had been looking at potential business opportunities and while she was looking outside the food service industry, it ultimately was where she was headed.
Aiming to capitalize on the healthy food movement across North America, which has resulted in steady declines in revenue for fast food giants such as McDonald’s, Pita Pit, on its website sells itself as a “fresh, healthy alternative to traditional high-fat, high-carb, high-calorie fast foods.”
The chain was started in Kingston, Ont., in 1995 by Nelson Lang and John Sotiriadis. Within two years it had opened franchise stores across the country, and shortly thereafter expanded into the U.S.
Today there are more than 575 Pita Pit…
Province: | Section : Provincial News