NS: New Glasgow flower shops gearing up for Valentine’s Day

Amanda Jess, The News
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Zelda’s Flower Studio and McKean’s Flowers LTD are expecting to sell plenty of red roses on the day of love.

Zelda Crossman is ready for the rush of romantics on Friday as they come into Zelda’s Flower Studio to portray their passion through petals.

[NEW GLASGOW, NS] - Local flower shops are preparing for many to stop and buy roses on Valentine’s Day.

Zelda’s Flower Studio and McKean’s Flowers LTD are expecting to sell plenty of red roses on the day of love.

“Roses are the top dog for Valentine’s Day,” Tom Makin, owner of McKean’s, said.

Although they offer many different arrangements, types, and different varieties, the rose seems to be the most popular.

“They’re the classic signature of love.”

Zelda Crossman, owners of Zelda’s, agrees. She said many stick with the traditional bouquet of a dozen red roses.

She said with classic arrangements, they like to add a little “bling” to the neck of the vase.

“We put a little flair into it.”

Last year, Zelda’s filled their fridge with 50 dozen roses, and sold all of them, but not until the end of the day.

Crossman said they’ve sold out earlier in the past.

However, she looks to the day of the week Valentine’s Day falls on to determine how many to have ready.

Experience has taught her that she’ll sell more flowers on a Wednesday, as opposed to a Friday, when more people may opt to go out for dinner instead.

For couples that are leaning towards flowers, she still suggests showing up early for a better pick. Significant others waiting until Valentine’s Day is very common.

Crossman said approximately 30 per cent of her customers order in advance, while 70 per cent show up on that day.

McKean’s is also preparing for “the blitz” on the 14th.

Makin noted that the holiday is more of a one-day event, whereas holidays like Christmas are built up over several weeks.

“People can still come in on Valentine’s Day,” he said. They’ll be prepared. They’re careful to look at previous sales in order to determine how many to have ready.

They don’t expect to run out.

They have several trucks ready to head out for the “demanding delivery day,” Makin said.

Both flower shops have extra staff on to prepare the arrangements.

Crossman said they have great designers on hand to make their bouquets.

Over the past few weeks, Zelda’s was getting together chocolate, jewelry, balloons and cards to go with their flowers.

Now that it’s down to the wire, they’re having their vases greened, treating their roses to make them last longer, and beginning the arrangements.

Geographic location: New Glasgow

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