The major golf event is expected to bring thousands of people, international attention, and $3.5 million in economic activity to the province.
© Crystal Fogarty photo
Officials gathered for the GOLFfest announcement Tuesday at the Ashburn Golf Club in Halifax.
[HALIFAX, NS] - Golf enthusiasts are teeing up. A major golf event is coming to Nova Scotia which is expected to bring thousands of people, international attention, and $3.5 million in economic activity to the province.
At a launch event on Tuesday, Ashburn Golf Course was announced as the only Canadian stop on the Web.com Tour this year and next, with a possible third stop in 2016. The Web.com Tour is owned and operated by the PGA Tour and features some of the top golfers in the world.
The Web.com Tour event is part of GOLFfest Nova Scotia from June 29-July 6. It will also feature the Nova Scotia Open, the Junior Canada Cup and the Canada Cup which will pit the best Canadian PGA golfers, against other PGA international players, including golf stars like Mike Weir, Graham DeLaet, and David Hearn.
“The Nova Scotia open will give Canadians an up-close and personal chance to witness the next generation of PGA tour stars,” says David Corelli, director of business partnerships with Sportbox Entertainment Group.
The festival is being produced by SportBox in partnership with the City of Halifax, the Province of Nova Scotia, the Atlantic Golf Organization and the PGA Tour. There are also several local sponsors, such as the Nova Scotia Business Journal.
“It will be nice to see how some of the world’s best players compete on this great golf course,” says Tim Benton, vice president of business affairs PGA Tour.
Ashburn was just one of several contenders selected to hold the tour because it met the standards required to host a world-class event.
“Primarily, we look at it from a competitive standpoint, the pure golf, the course itself, the quality of holes, and is it capable of hosting some of the world’s best players,” says Benton.
Also taken into consideration is the clubhouse, traffic flow and how well it will show on television since the event will be broadcasted worldwide on Golf TV.
“Today’s announcement is further evidence as well that Halifax is increasingly recognized as a sporting event destination,” said Halifax Regional Municipality Mayor Mike Savage at the launch. “Yes this is good for the golf fans, but it is good for the community as well.”
The province is investing $300,000 per year for two years, with more support by other levels of government. The Web.com Tour will be televised on the Golf Channel to an audience of 81 million households in 192 countries.
“There's nothing better for a city than to make it vibrant, especially during the summer months,” says Halifax Marriott Harbourfront Hotel general manager Jeff Ransome. "We're fortunate to have this event over a two- to three-year period which allows us to grow it to its full potential."
By Crystal Fogarty and The Daily Business Buzz